PIMS2016: BMW highlights future premium mobility

In celebration of BMW’s centennial anniversary, Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, participated in the 6th Philippine International Motor Show (PIMS) with a unique display of its latest innovations.

From September 14 to 18, BMW featured vehicles and a lifestyle collection that are rare and electrifying. Under the theme, “Steer the Future,” the 6th PIMS forms part of a yearlong celebration and serves as the perfect platform to showcase BMW’s vision for mobility in the next 100 years.

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BMW sets the benchmark for performance, innovation, and driving luxury through a display of the latest iteration of its flagship vehicle: all-new BMW 7 Series. Dubbed as the most innovative vehicle in its segment, the sixth-generation BMW 7 Series redefines luxury by combining groundbreaking features in design, functionality, EfficientDynamics, and Wellbeing and comfort.

BMW also showcases vehicles that embody dynamic design and unrivaled agility – the BMW 3 Series M Performance, a bolder version of the sixth generation; and the latest generation of one of the brand’s most successful Sports Activity Vehicles, the all-new BMW X1. These models are specifically designed to adapt to the drivers’ everyday mobility needs.

The brand also demonstrates its expertise in vehicle performance and design through a special preview of bespoke automobiles for the Philippine market. The BMW 4 Series Coupe 100 Years Edition and BMW X4 100 Years Edition are designed exclusively for the centennial celebration.

With its enduring excellence, BMW provides its clientele an exclusive opportunity to see an electrifying display of the most progressive car ever built.

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The brand presents, for the first time in the Philippines, the BMW i8—a technological milestone in sustainable mobility. The BMW i8 inhibits the performance of a sports car with the fuel efficiency of a compact vehicle – a hallmark in sustainable driving. The vehicle is proof of BMW’s commitment to maintaining its technological and engineering leadership, along with its flagship vehicle – all-new BMW 7 Series and selected special edition vehicles.

The BMW Pavilion also features the BMW Vision Gate; a 3D-experience that allows visitors to see the BMW Vision Next 100 concept vehicle – the company’s futuristic take on mobility, where autonomous driving meets automotive design.

“With all these innovations in our pavilion at PIMS, we strengthen our commitment as the leader in the Philippine luxury automotive segment to provide an opportunity for our guests at PIMS to see our vision of premium mobility. PIMS serves as a platform to convey our vision of pioneering premium individual mobility in the next 100 years,” said Maricar Parco, ACC President.

Author: jamesdeakinph

James Deakin is a multi-awarded automotive journalist located in Manila, Philippines. He has a regular column in the Philippine STAR, is a motoring corespondent for Solar News Channel and is the host of the Philippine motoring television show Drive!

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